About Us


Specializing in Restaurant Appraisals and Going Concern Valuations
Bruce Jones

Bruce Jones MAI, ASA-GC, BCA, CMEA

Professional Qualifications

  • Designated Member of the Appraisal Institute ("MAI")
  • Accredited Senior Appraiser-Going Concern Specialty (ASA-GC)
  • Business Certified Appraiser (BCA)
  • Certified Machinery/Equipment Appraiser (CMEA)
  • "Qualified Source" – for SBA Business and Equipment Appraisals
  • New Jersey State Certified Tax Assessor
  • New Jersey State Certified General Real Estate Appraiser
  • New Jersey Licensed Real Estate Broker

Going Concern Specialty Designation (GC)

I am proud to share that I am one of the first to be awarded the ASA's new designation in Going Concern Valuation which is a specialized area of real estate appraisal. The American Society of Appraisers (ASA) is now offering the profession's only specialty designation in Going Concern Valuation. This specialty is designed for those appraisers who value complex commercial real estate with a business component, such as car washes, fueling stations/c-stores and lodging properties on a regular basis. Appraisers in this specialty have the knowledge and understanding of when (and when not) to properly allocate/segregate the value components as required by lending institutions, and the ability to analyze their effect on value as required by USPAP.

This area of real estate appraisal practice requires specialized knowledge to perform appraisals in compliance with appropriate professional standards. It has evolved significantly in recent years. This is an interesting and exciting time. I look forward to utilizing my skills to more effectively address the appraisal needs for my clients.

Professional Experience

Beginning his real estate career in 1987, Mr. Jones draws on nearly three decades of commercial real estate experience and has gained extensive experience in valuation, brokerage and market analysis. Mr. Jones has appraised a wide variety of property types, including extensive experience in institutional grade investment properties for financial reporting and tax appeal valuation. However, his specialty is special use properties that include a blend of real estate, intangible business going concern, as well as the machinery and equipment used within that business.

Professional History

2011 - Present

RMS Commercial Group, LLC
Real Estate Valuation and Consulting
Principal & Chief Appraiser

2013 - Present

Blue Winn Commercial Realty
Real Estate Brokerage Services


American Properties Realty
Real Estate Development, Management & Brokerage


National Valuation Consultants, Inc.
Real Estate Valuation and Consulting
Senior Appraiser


US Realty Consultants, Inc.
Real Estate Valuation and Consulting
Senior Appraiser


Gagliano & Co, LLC / Core Realty Group, LLC.
Real Estate Valuation and Consulting Brokerage
Executive Vice President (Gagliano & Co)
Principal/Broker of Record (Core Realty)


Wentworth Group
Real Estate Brokerage and Asset Management Services
Vice President/Broker of Record


Balsley-Losco Real Estate
Real Estate Brokerage Services


Appraisal Courses and Seminars
  • Advanced Financial Statement Analysis for Business Appraisers, (ISBA), 2019
  • Real Property Going Concern Appraisals- Case Studies, (ASA) 2019
  • Appraising Automobile Dealerships-(AI)2019
  • Introduction to Business Valuation, Market Approach, (ASA), 2019
  • Allocating Components in Going Concern Appraisal- (ASA)- 2018
  • Certified Machinery & Equipment Training Course- 2017 Nebb Institute
  • Business Valuations: Applications Calculations of the Income & Asset Approaches – NACVA – 2016
  • Business Valuations: Fundamentals, Techniques & Theory- NACVA – 2016
  • Business Certified Appraiser – International Society of Business Appraisers - 2015
  • Appraising Convenience Stores (AI)- 2015
  • 20th Annual September Symposium (AI)- 2015
  • Review Theory - General (AI) - 2014)
  • Assessment in the Aftermath of Super Storm Sandy (2014 seminar)
  • The Art of the Adjustment Process (2014 seminar)
  • USPAP - 2014-2015 (2014) (Have taken every two years since 2003)
  • Business Practices and Ethics (2014 - 7 hours)
  • Fundamentals of Separating Real Property, Personal Property, and Intangible Business Assets, (AI) (15 Hour Course - 2013)
  • Appraisal Curriculum Overview (15 Hour Course - 2011)
  • Apartment Appraisal, Concepts & Applications (16 Hour Course - 2010)
  • Evaluating Commercial Construction (2009)
  • Advanced Income Capitalization, 2006
  • Advanced Applications, 2006
  • Report Writing and Valuation Analysis, 2005
  • Advanced Sales Comparison and Cost Approaches, 2005
  • Highest and Best Use and Market Analysis, 2004
  • Basic Income Capitalization, 2004
  • Cost Approach to Commercial Appraising, December 2004
Real Estate Brokerage Courses & Designations
  • Client Advocacy in Commercial Real Estate - 2015
  • Ethics – 2013, 2015 and 2017
  • Environmental Review - 2013
  • Investment Strategies in Commercial Real Estate - 2013
  • Risk Management - 2015
  • Understanding Cities and the Demand for Real Estate - 2013
  • Graduate Realtor Institute (GRI)
  • Certified Residential Specialist (CRS)
Monmouth University Real Estate Institute
  • (Graduate Coursework)
  • Appraising Income Properties
  • Real Estate Law
Stockton University
  • Bachelor of Science, Finance and Economics

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Specializing in Restaurant Appraisals
and Going Concern Valuations

About Bruce E. Jones

Bruce E. Jones, MAI, ASA–GC, BCA, CMEA leads the commercial division and brings over 20 years of commercial real estate experience.

Contact Info

   21 Main Street, Suite A, Toms River, NJ 08753

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